About Donahugh

“Ten years ago, I smashed my ‘luxury’ specs – $3,000 down the drain for lenses that scratched like cheap plastic. That day, I vowed: Men deserve better. Real craftsmanship. Real stones. Real prices. So we built Donahugh. Selling at one-third the cost because swagger shouldn’t require a trust fund. Wear these. Beat ’em up. Let ’em age with you. True style isn’t bought. It’s lived.”

Charles Z, FOUNDER & CREATIVE DIRECTOR

Our Mission-01

Designed in London

Innovation is at the heart of everything we do. We’re a team of passionate creatives who love to design unique pieces you’ll love as much as we do. 

Our Mission-02

Luxury At 1/3 Price

We craft eyewear and jewelry with the quality of luxury brands. Then we slash prices to one-third of theirs.
How?
We cut out the ego tax: no celebrity ads, no glossy ads, no markups for fancy storefronts.
Just brutal craftsmanship. Fair prices. And pieces that age with you, not in a display case.